The CDMN Canada 3.0 Digital Media Conference showcased and discussed how Canadian businesses have been making a difference and taking the lead with disruptive technology ideas. Many of the discussions that we had at the REAP Waterloo booth and many of the talks confirmed that the work we are doing at REAP is an integral component for Agile business design and strategy. Our disciplined approach to rapidly assess concepts for feasibility, desirability and viable business.