A little about REAP

What is it?

Research Entrepreneurs Accelerating Prosperity (REAP) sparks creative minds to explore the latest interactive, machine-to-machine, and digital display technologies, challenging students to build innovative business opportunities on top of our partners’  technologies

How we do it

REAP is a leader in platform entrepreneurship. Rather than building technologies from scratch, REAP students learn to make existing technologies do new things for new markets. In this way, REAPsters create new business opportunities for themselves while contributing to the ongoing success of our partners.

Where we do it

REAP is a research initiative within the University of Waterloo. Our main lab – called the Felt Lab – is hosted by one of our founding partners, Quarry Integrated Communications, in St. Jacobs.

FELT LAB

What’s happening at the

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INDUSTRY PARTNERS

REAP strengthens Waterloo Region’s reputation as a hotbed of technical innovation, contributes directly to Ontario’s economic agenda, and supports Canada’s aspirations to be a world-leader in interactive, machine-to-machine, and digital technologies.
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As a living lab, REAP relies on its private and public sector partners to bring fresh insights, challenges, and opportunities to our teams. Along with support–equipment, funding, expertise, and mentorship–our partners bring a passion for bringing great ideas to market.

Some interesting facts about us

350
Projects Completed

863
Cups Consumed

172
Satisfied Clients

456
Pizza's Ordered

Students

RESEARCH

REAP is a non-credit research initiative at the University of Waterloo that pays undergraduate students to research and develop new uses and markets for various technologies. Arts-led, though not arts-exclusive, REAP employs students from all faculties for short and longer term projects.

EMPLOYMENT

Through paid research opportunities and group projects, students gain applied and practical experience in a variety of skills. These skills provide a competitive advantage when they enter the workforce or start their own business. In fact, many of our REAPsters find employment working for our industry partners.

WORK

Initially, REAPsters work independently on a 2-3 week research assignment. Following one or more of these research ‘sprints’, students may be assigned to a team with other students to work on a longer term assignment. Some of these projects have resulted in a business start-up for the student team.

ENTREPRENEURSHIP

REAP supports platform entrepreneurship from the ground up. From paying REAPsters to find viable, desirable, and feasible business ideas, to providing business plan writing, mentorship, and a bridge to further support systems, we help foster innovation and entrepreneurship in one of the most innovative cities in Canada.

Our Team

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Dr. Jill Tomasson Goodwin

Dr. Jill Tomasson Goodwin

REAP Executive

Joy Smith

Joy Smith

Web Operations

Dr. David Goodwin

Dr. David Goodwin

REAP Executive

Contact Us

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COMBINING MICROSOFT KINECT, OCULUS RIFT, & UNITY3D

As a student in the Global Business and Digital Arts program at the University of Waterloo, I am always looking for opportunity to learn various technologies, and mashing them up in new and interesting ways. This is why I was extremely excited when my friend and classmate Filip Jadczak shared with me his experience working as a REAPster with REAP. When I learned that I would be paid to experiment with and learn about new technologies, I jumped at the chance to get involved.

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TO PURSUE, PIVOT, OR PUNT?

What is it about small, brightly coloured, adhesive pieces of paper that is so alluring? These sticky idea squares are a ubiquitous symbol of inspiration and collaboration, guaranteed to be found at your local innovation hub or design studio. With the traditional pen and paper approach, physical Post-it notes still come out on top over digital substitutes. My first design sprint here at REAP has just wrapped up, investigating the message in the Post-it note medium.

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LOVE YOUR GOALS, NOT THE TECHNOLOGY

You wouldn’t expect this to be the main piece of advice given by the very people of Mechdyne Corporation –  a company built first on a passion for technology. But this was the key take-away offered by Jeff Brum, a Technical Sales Consultant with the company.

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